Blogging has rapidly become THE primary traffic generation tool of newbie’s and advanced marketers alike. Its an easy, and efficient way to create and maintain connections with customers, staff, colleagues and peers, and best of all, ensure consistent and easier to link to listings in search engines, and from sites.
Whilst many people are saying that ‘the money is in the list’ – and while that’s still true, there is a certain element of truth in the concept that the Internet is changing in favor of blogs. This change is meaning that though you might not make the same sorts of sales as you do on lists via your blog, but that blogs are still a powerful, and compelling way to make money online – and, of course build your list.
Blogging and list building don’t need to be mutually exclusive of one another either – both tactics compliment one another very deeply and will allow you to extend your reach exponentially. This reach expansion may seem slow at first, but one of the best things about it, is that people will, of course, remember and reference you if you provide serious value to them – something that most new bloggers overlook.
Blogs contain one very powerful concept – interaction. With interaction you’ll find that people are more interested in what you’re saying, and you’ll gain insight into how your market actually works, which, in turn, gives you the ability to drill down even further into your chosen specialty area.
With a little help, planning, and work, you can build an amazing, engaging and useful blog that is a credit to your company and a customer based connection that rewards you, and them with a rich relationship – and rewards you with loyal customers that will follow you to the ends of the earth if necessary.
Depending on your blogging style, you’ll either make friends or enemies – but either way, they WILL comment on your blog. People that comment are more likely to return to your site – and those that return WILL give you the feedback, and basis for more content. Blogs are win-win – so why don’t you go out and get one today?